impressions per month with zero clicks. Pages that prospects find, evaluate, and reject.
These aren't underperforming pages.
They're pages prospects are actively rejecting.
The Approach page received 256 impressions and one click. Case Studies received 248 impressions and one click. The Eurowings expansion case study, a powerful proof point for international capability, received 175 impressions and one click. Every impression without a click is a competitor winning a deal.
Seven specific issues. each is solvable.
Together they explain the entire gap between impressions and clicks. None of them require rebuilding what's already there.
Snippets aren't earning the click
Approach: 256 impressions, 1 click. The page exists, ranks, but the title and description don't compel action.
No topic authority strategy
Google has no clear signal about what SWC is “about.” Pages compete in isolation rather than reinforcing each other.
Case studies miss brand-adjacent queries
Searches for “Estée Lauder Man Utd campaign” or “Eurowings agency” should find SWC instantly. They don't.
Blog disconnected from revenue
Twitch is the top-ranking post, but isn't a service, industry, or target. Wrong page winning ranking energy.
No persona landing pages indexed
Emma searching “transcreation agency UK” finds nothing. Sarah searching “B2B SaaS marketing” finds nothing.
AttAIn has zero search visibility
For a positioning built on AI authority, being invisible to AI-powered search is an existential strategic problem.
Link profile under-represents the work
Boutique B2B agencies build authority through industry mentions, partnership links, PR. Without outreach, even excellent work stays quiet.
We've already built the
first deliverable. meet emma.
Emma Rodriguez is an international expansion lead at a manufacturing brand. She just searched "transcreation agency UK" on Google. Today she finds nothing. Sign the engagement and this goes live at swcpartnership.com/transcreation within 30 days, with 11 more persona pages following over the next 11 months.
One built. eleven to follow.
Click a tier. growth is recommended.
- ,Everything in Foundation
- ,4–5 priority pages optimised
- ,2–3 SEO-led articles
- ,1 persona landing page / month
- ,Link building outreach (3–5 prospects)
- ,CRO across priority pages
- ,Bi-weekly strategy calls
Same site. Same launch. two trajectories.
The website is built. The structure is right.
this is the moment.
Every month without SEO investment, 0prospects see SWC and choose competitors. That's measurable in Google Search Console right now, today, this week.
tim@splitlight.co.uk · splitlight.co.uk